More Than Two Decades of Experience in Technology, Publishing, Journalism and Marcom.

QUALIFICATIONS SUMMARY

  • Marketing Communications—Analyzed Fortune 100 client marketing issues and proposed customized approaches for print, online, events, research, media training and testing. Have worked with clients ranging from IBM, Microsoft, Cable & Wireless and Lucent to Cisco, Toshiba, CapitalOne and MCI.

  • Media/Publishing—Performed editorial management for Web sites, daily newspapers, trade and consumer publications, and reported for radio networks and wire services.

  • Internet—Hold two U.S. Patents Pending as the inventor of Web multimedia techniques. Have tracked and worked on the Internet since 1988 and launched or created substantial content for more than 40 Web sites, was the Editor of a major Internet newsletter, the Editor of a major international technology news service, and answerman for an Internet Business forum on a major regional Internet service. Named one of the top 10 most influential online journalists by Marketing Computers magazine, an independent trade publication for technology marketers.

  • IT/Technology Coverage Expertise—More than 15 years' experience with writing and editing to communicate complicated technology concepts to lay audiences, including consumers and senior executives.

  • Created a variety of humorous video and stage presentations for CMP Media, including producing, co-writing and narrating three 30 minute videos and directing, writing, producing and managing a half-dozen hour-long musical staged theatrical marketing presentations. Managed casts and crews of more than 100 people (per show), with one stageshow reported in BusinessWeek magazine because of my recruiting more than one dozen industry CEOs to perform cameo roles.

EXPERIENCE
The Content Firm, Whippany, NJ
CEO, January 2002 - Present
Founded and manage this Business-to-Business editorial content creation business (www.thecontentfirm.com), where we prepare print, online and multimedia products for a wide range of businesses and media organizations, for both editorial and marketing purposes. Initial clients include Dell, the American Institute of Architects (AIA), HealthSpring, Netanya College, I-Many, United Press International, Arrow Electronics, National Semiconductor, Sun Microsystems and VRC Insurance Systems.

Triangle Publishing Services Co., Inc., Newton, MA
VP/Editor-in-Chief, October 2000 - December 2001
When my company was acquired by Triangle, I became the privately-held corporation's VP/Editor-in-Chief, overseeing all aspects of print, online and multimedia content. Managed content projects for companies ranging from BusinessWeek and DoubleClick to Microsoft and Oracle . Also created a wide range of Web content products, including Triangle Ultimate Research and Buzz Filter, plus managed all multimedia content creation.

Schuman Technology Editorial Consulting, Whippany, NJ
Principal, September 1999 - October 2000
This editorial/marketing high-tech consulting operation offers a diverse range of services, from Web editorial content, streaming Internet audio projects, media relations, media training, editorial management, speech writing, marketing and many different types of print editorial projects. Projects included the creation and management of Internet World Radio for Penton Media, a series of E-Commerce audio profiles for Web Review, keynote speech writing for Cable & Wireless, producing a consumer finance radio series for Intuit, writing E-Commerce columns for IBM, public relations consulting for OKI Data and consulting with startups seeking seed money. Other clients included: Compaq; Microsoft; Con Edison; Lebhar-Friedman (Nation's Restaurant News); CMP Media; Manning, Selvage & Lee; Capitol One; Ziff-Davis (InteractiveWeek); Buerger Media & Marketing; Eastwick Communications; and J.P. Morgan.

CMP Media Inc. (Formerly CMP Publications Inc.), Manhasset, NY
October 1988 - September 1999
Prior to being purchased by Miller Freeman, CMP Media was the nation's third largest publisher of technology newspapers, magazines and Web sites, including Information Week, Windows Magazine, Computer Reseller News and Tech Web. Held a variety of editorial management positions, including Managing Editor/News at Open Systems Today, the News Editor at Information Week, the News Editor at Tech Web and the Editor of The Internet Business Report, one of the first monthly newsletters tracking the Internet.

  • Editorial Director, Custom Publishing: Oversaw all editorial operations for the various print and online products for internal as well as external clients. Worked with clients to identify and help resolve their technology marketing challenges using tools such as online products, conferences, research, testing, and international events and publications. Identified and analyzed technology and market trends to help determine the topics for the pieces. Crafted specific editorial proposals, hired reporters and writers, edited the pieces and oversaw through final production. Ensured that the content was both compelling for readers and effective for clients. Revamped contract process to make CMP Custom Publishing more contractor friendly and rewrote their standard contract.
  • News Editor, Tech Web: Re-launched TechWire into an International news wire. Named one of 1997's top ten most influential online technology journalists by Marketing Computers Magazine, an independent trade publication for technology markers. Hired and oversaw a half dozen staff news reporters plus free-lancers in the U.S., Europe, and Asia. In 1997, Tech Web averaged approx. 2 million page views per week.
  • Editor-at-Large, CommunicationsWeek (currently known as InternetWeek): Served as Editor-at-Large for this 175,000 controlled circulation national weekly newspaper covering networking. Created high end hardware coverage, which was new to this publication. CommunicationsWeek was a 175,000 controlled circulation national weekly newspaper covering networking.
  • Moderator and answerman for a daily forum on Business and The Internet for New Jersey Online.
  • News Editor, InformationWeek: Managed a news staff of about 30 technology reporters for the then 325,000 controlled circulation news weekly after it was merged with Open Systems Today.
  • Managing Editor/News, Unix Today!/Open Systems Today: Started as Senior Editor covering hardware. Promoted to News Editor and then to Managing Editor/News. Oversaw all news operations of the 12 reporter biweekly newspaper, as well as wrote several news columns.
  • Editorial Supplements: Founding Editor, Sun Focus: This monthly demographic supplement focused on the SPARC market. Also served as the Editor of several show dailies that Unix Today!/Open Systems Today produced at major trade shows. Each show daily was produced live at the show on three consecutive days. Writer and ultimately Editor, The Internet Business Report, a monthly newsletter that CMP produced in the early to mid 1990's.

The Daily Record, Parsippany, NJ
Business Reporter 1987-1988
Covered Parsippany, the largest region for this midsize 65,000 circulation daily newspaper. Promoted to the business desk, where coverage included banking, telecommunications, utilities, Wall Street hostile takeovers, technology, and white-collar crimes.

  • Won 3rd place in the 1988 New Jersey Business Reporting Competition with a behind the scenes look at the new head of computer products for AT&T.
  • Wrote a series on massive inaccuracies in the state's method of reporting and cataloguing crimes. The paper's package, covered nationally by the Associated Press, documented that more than one out of every four crimes was reported incorrectly and told how and why state officials were doing it. Prompted state Attorney General probe.

The New Jersey Herald, Newton, NJ
Court Reporter 1985-1987
Covered the state Superior and Appellate courts, the prosecutor's office and the probation department.

  • Won the New Jersey Press Association second place 1986 award for Enterprise Reporting for a series on the safety of the state's second largest amusement park: Action Park. Package detailed illegal underage ride operators, unreported accidents, dozens of serious safety violations that went unfixed, four deaths of attendees and literally hundreds of serious injuries.
  • Won the New Jersey Press Association's second place 1985 Enterprise Reporting award. An examination of the county's child support program spoke of illegal methods used to determine child custody amounts and the backlogs that allowed those who owed money to generate six figure shortfalls shortfalls before attracting any attention.
  • Package on the county's community service program for prisoners documented that no one was overseeing the program. The series depicted that judge's orders were being ignored, and that defendants were selecting their own sites and often not showing up. The director of the program was fired two days after the package was published.
  • A murder confession ultimately resulted in a unanimous state Supreme Court ruling—in re Schuman—that, for the first time in this country, declared a state Shield Law absolute.

The Philadelphia News Bureau, Abington PA
Director 1983-1985
Founder and chief correspondent (also oversaw about seven free-lance reporters) for this print and radio news service offering news of national interest about the Philadelphia metropolitan area to major US radio networks (including NBC, ABC, CBS, AP Radio, UPI Radio, Mutual Broadcasting and National Public Radio) and the Canadian Broadcasting Company and Reuters news service. Also reported for several major American newspapers including The Los Angeles Herald Examiner, The Baltimore Sun, The Detroit News and The Atlanta Journal Constitution. Also sold local coverage to The Buck County Courier Times and The Norristown Times Herald.

  • Broke for NPR's All Things Considered a story about an epidemic among US poultry.

The New York Times, New York, NY
Philadelphia Stringer 1983
Stories included an extortion operation in Philadelphia's Chinatown, the Philadelphia mayoral election, an employee at a senior citizen home charged with raping and killing residents and a company's inability to sell a Philadelphia television station and why it was forced to return its broadcast license to the Federal Communications Commission. Also profiled the Middle Atlantic states for a special Sunday supplement on the economy.

United Press International, New York, NY
Stringer 1981-1985
Reported spot news for the Philadelphia, Washington, DC, and Baltimore Bureaus during this period.


EDUCATION

The American University, Washington, DC