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More Than Two Decades of
Experience in Technology, Publishing, Journalism and Marcom.
QUALIFICATIONS SUMMARY
- Marketing Communications—Analyzed Fortune 100 client marketing
issues and proposed customized approaches for print, online, events, research,
media training and testing. Have worked with clients ranging from IBM, Microsoft,
Cable & Wireless and Lucent to Cisco, Toshiba, CapitalOne and MCI.
- Media/Publishing—Performed editorial management for Web sites,
daily newspapers, trade and consumer publications, and reported for radio
networks and wire services.
- Internet—Hold two U.S. Patents Pending as the inventor
of Web multimedia techniques. Have tracked and worked on the Internet
since
1988 and launched or created substantial content for more than 40 Web
sites,
was the Editor of a major Internet newsletter, the Editor of a major international
technology news service, and answerman for an Internet Business forum
on
a major regional Internet service. Named one of the top 10 most influential
online journalists by Marketing Computers magazine, an independent
trade publication for technology marketers.
- IT/Technology Coverage Expertise—More than 15 years' experience
with writing and editing to communicate complicated technology concepts
to lay audiences, including consumers and senior executives.
- Created a variety of humorous video and stage presentations for
CMP Media, including producing, co-writing and narrating three 30 minute
videos and directing, writing, producing and managing a half-dozen hour-long
musical staged theatrical marketing presentations. Managed casts and crews
of more than 100 people (per show), with one stageshow reported in BusinessWeek
magazine because of my recruiting more than one dozen industry CEOs to perform
cameo roles.
EXPERIENCE
The Content Firm, Whippany, NJ
CEO, January 2002 - Present
Founded and manage this Business-to-Business editorial content creation
business (www.thecontentfirm.com), where we prepare print, online and
multimedia products for a wide range of businesses and media organizations,
for both editorial and marketing purposes. Initial clients include Dell, the American Institute of Architects (AIA), HealthSpring, Netanya College, I-Many, United Press International, Arrow Electronics, National Semiconductor, Sun Microsystems and VRC Insurance Systems.
Triangle Publishing Services Co., Inc., Newton, MA
VP/Editor-in-Chief, October 2000 - December 2001
When my company was acquired by Triangle, I became the privately-held
corporation's VP/Editor-in-Chief, overseeing all aspects of print, online
and multimedia content. Managed content projects for companies ranging
from BusinessWeek and DoubleClick to Microsoft and Oracle . Also created
a wide range of Web content products, including Triangle Ultimate Research
and Buzz Filter, plus managed all multimedia content creation.
Schuman Technology Editorial Consulting, Whippany, NJ
Principal, September 1999 - October 2000
This editorial/marketing high-tech consulting operation offers a diverse
range of services, from Web editorial content, streaming Internet audio
projects, media relations, media training, editorial management, speech
writing, marketing and many different types of print editorial projects.
Projects included the creation and management of Internet World Radio
for Penton Media, a series of E-Commerce audio profiles for Web Review,
keynote speech writing for Cable & Wireless, producing a consumer finance
radio series for Intuit, writing E-Commerce columns for IBM, public relations
consulting for OKI Data and consulting with startups seeking seed money.
Other clients included: Compaq; Microsoft; Con Edison; Lebhar-Friedman
(Nation's Restaurant News); CMP Media; Manning, Selvage & Lee; Capitol
One; Ziff-Davis (InteractiveWeek); Buerger Media & Marketing; Eastwick
Communications; and J.P. Morgan.
CMP Media Inc. (Formerly CMP Publications Inc.), Manhasset, NY
October 1988 - September 1999
Prior to being purchased by Miller Freeman, CMP Media was the nation's
third largest publisher of technology newspapers, magazines and Web sites,
including Information Week, Windows Magazine, Computer Reseller News and
Tech Web. Held a variety of editorial management positions, including
Managing Editor/News at Open Systems Today, the News Editor at Information
Week, the News Editor at Tech Web and the Editor of The Internet Business
Report, one of the first monthly newsletters tracking the Internet.
- Editorial Director, Custom Publishing: Oversaw all editorial
operations for the various print and online products for internal as
well as external clients. Worked with clients to identify and help resolve
their technology marketing challenges using tools such as online products,
conferences, research, testing, and international events and publications.
Identified and analyzed technology and market trends to help determine
the topics for the pieces. Crafted specific editorial proposals, hired
reporters and writers, edited the pieces and oversaw through final production.
Ensured that the content was both compelling for readers and effective
for clients. Revamped contract process to make CMP Custom Publishing
more contractor friendly and rewrote their standard contract.
- News Editor, Tech Web: Re-launched TechWire into an International
news wire. Named one of 1997's top ten most influential online technology
journalists by Marketing Computers Magazine, an independent trade publication
for technology markers. Hired and oversaw a half dozen staff news reporters
plus free-lancers in the U.S., Europe, and Asia. In 1997, Tech Web averaged
approx. 2 million page views per week.
- Editor-at-Large, CommunicationsWeek (currently known as InternetWeek):
Served as Editor-at-Large for this 175,000 controlled circulation national
weekly newspaper covering networking. Created high end hardware coverage,
which was new to this publication. CommunicationsWeek was a 175,000
controlled circulation national weekly newspaper covering networking.
- Moderator and answerman for a daily forum on Business and The
Internet for New Jersey Online.
- News Editor, InformationWeek: Managed a news staff of about
30 technology reporters for the then 325,000 controlled circulation
news weekly after it was merged with Open Systems Today.
- Managing Editor/News, Unix Today!/Open Systems Today: Started
as Senior Editor covering hardware. Promoted to News Editor and then
to Managing Editor/News. Oversaw all news operations of the 12 reporter
biweekly newspaper, as well as wrote several news columns.
- Editorial Supplements: Founding Editor, Sun Focus: This monthly
demographic supplement focused on the SPARC market. Also served as the
Editor of several show dailies that Unix Today!/Open Systems Today produced
at major trade shows. Each show daily was produced live at the show
on three consecutive days. Writer and ultimately Editor, The Internet
Business Report, a monthly newsletter that CMP produced in the early
to mid 1990's.
The Daily Record, Parsippany, NJ
Business Reporter 1987-1988
Covered Parsippany, the largest region for this midsize 65,000 circulation
daily newspaper. Promoted to the business desk, where coverage included
banking, telecommunications, utilities, Wall Street hostile takeovers,
technology, and white-collar crimes.
- Won 3rd place in the 1988 New Jersey Business Reporting Competition
with a behind the scenes look at the new head of computer products for
AT&T.
- Wrote a series on massive inaccuracies in the state's method of reporting
and cataloguing crimes. The paper's package, covered nationally by the
Associated Press, documented that more than one out of every four crimes
was reported incorrectly and told how and why state officials were doing
it. Prompted state Attorney General probe.
The New Jersey Herald, Newton, NJ
Court Reporter 1985-1987
Covered the state Superior and Appellate courts, the prosecutor's office
and the probation department.
- Won the New Jersey Press Association second place 1986 award for Enterprise
Reporting for a series on the safety of the state's second largest amusement
park: Action Park. Package detailed illegal underage ride operators,
unreported accidents, dozens of serious safety violations that went
unfixed, four deaths of attendees and literally hundreds of serious
injuries.
- Won the New Jersey Press Association's second place 1985 Enterprise
Reporting award. An examination of the county's child support program
spoke of illegal methods used to determine child custody amounts and
the backlogs that allowed those who owed money to generate six figure
shortfalls shortfalls before attracting any attention.
- Package on the county's community service program for prisoners documented
that no one was overseeing the program. The series depicted that judge's
orders were being ignored, and that defendants were selecting their
own sites and often not showing up. The director of the program was
fired two days after the package was published.
- A murder confession ultimately resulted in a unanimous state Supreme
Court ruling—in re Schuman—that, for the first time in this
country, declared a state Shield Law absolute.
The Philadelphia News Bureau, Abington PA
Director 1983-1985
Founder and chief correspondent (also oversaw about seven free-lance reporters)
for this print and radio news service offering news of national interest
about the Philadelphia metropolitan area to major US radio networks (including
NBC, ABC, CBS, AP Radio, UPI Radio, Mutual Broadcasting and National Public
Radio) and the Canadian Broadcasting Company and Reuters news service.
Also reported for several major American newspapers including The Los
Angeles Herald Examiner, The Baltimore Sun, The Detroit News and The Atlanta
Journal Constitution. Also sold local coverage to The Buck County Courier
Times and The Norristown Times Herald.
- Broke for NPR's All Things Considered a story about an epidemic among
US poultry.
The New York Times, New York, NY
Philadelphia Stringer 1983
Stories included an extortion operation in Philadelphia's Chinatown, the
Philadelphia mayoral election, an employee at a senior citizen home charged
with raping and killing residents and a company's inability to sell a
Philadelphia television station and why it was forced to return its broadcast
license to the Federal Communications Commission. Also profiled the Middle
Atlantic states for a special Sunday supplement on the economy.
United Press International, New York, NY
Stringer 1981-1985
Reported spot news for the Philadelphia, Washington, DC, and Baltimore
Bureaus during this period.
EDUCATION
The American University, Washington, DC
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